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Business English:
This
is a growing area of teaching, especially in
the EFL/ESL world. Businessmen use English to
conduct transactions. To date, the market place
does not provide many resources for those who
wish to teach, not those who wish to learn.
It is an area that will become very specialized
and for those who make this their profession,
a very lucrative area of teaching
In
this topic you read articles by authors who
have addressed specific areas of English teaching
in a business zone.
Suggested
Journal Articles
Nunn, R. (2005).
Competence and Teaching English as an International
Language. The Asian EFL Journal, Volume 7, Issue
3.
http://www.asian-efl-journal.com/September_05_rn.php
Al-Khatib, M.A.
(2005). English in the Work Place. An Analysis
of the Communication Needs of Tourism and Banking
Personnel. The Asian EFL Journal, Volume 7.
http://www.asian-efl-journal.com/June_05_akh.php
Yang, M.Y. (2005).
Nursing Pre-professionals' Medical Terminology
Learning Strategies. The Asian EFL Journal.
Volume 7.
http://www.asian-efl-journal.com/march_05_mny.php
Wang, M., & Aaltonen,
S. (2005). Sino-Finnish E-Mail Project
A Teaching Tool for Tertiary Business Communication
Course. The Asian EFL Journal, Volume 6
http://www.asian-efl-journal.com/september_04_wm_sa.php
Patil, Z.N.
(2006). Oral Presentation Skills for Prospective
Business Executives. The TESOL Law Journal,
Volume 1
http://www.tesol-law.com/Vol_1_2006_zn.php
Sugested
Reading:
Donna,
S. (2000). Teach Business English Cambridge:
Cambridge University Press.
Ellis, M. and Johnson, C. (1994). Teaching
Business English. Oxford: Oxford University
Press.
Gibson, R. (2000). Intercultural Business
Communication. Oxford: Oxford University
Press.
Handy, C. (1990). Inside Organizations.
London: Penguin.
Kotler, P. (2003). Marketing Management.
New Jersey: Prentice Hall.
Tompenaars, F. and Hampden-Turner, C. (1997).
Riding the waves of culture. London:
Nicholas Brealey Publishing.
Useful
sites for Business English-related articles
Asian
Business Journal
http://www.asian-business-journal.com/
Association
for Business Communication http://www.businesscommunication.org/
Business
English Special Interest Group (IATEFL) http://www.besig.org/links.htm
Internet
TESL Journal
http://iteslj.org/
Other
Secondary Areas Business English is moving into:
Law
Medicine
Tourism
Hotel management
Flight Attendant
Sport
Internet Design
Considerations
for the Business English Module
Needs
analysis:
pre-experience or experienced learners,
multidisciplinary needs,
how to analyze student/company needs: interviews,
placement testing
Syllabus
design:
Course book or tailor-made,
General or specialist course aims,
Focus on Language and Business functions/skills
Intercultural training: The role of culture,
Special Display Portfolios and cultural stereotyping
Managing the contract: managing the personnel
dept., the students and the teachers
Evaluating
the students: internal/external, mid-course,
end of course tests, portfolios,
the course/textbooks: checklists and criteria
teachers: observation, peer observation, student
feedback and the reflective practitioner
Current
methodologies:
What skills and functions?
Using visuals and frameworking,
Multi-skilled approaches through case studies,
exploiting/adapting texts,
the role of General English
Learner
development
Awareness of strategies
Motivation
Autonomy issues
Business
Content:
Researching the Business World: the organization,
the economy and globalization
Question:
Imagine you have been asked to write a book
entitled, Business
English. Provide an outline of the
chapters you would include, who the target readers
could be, with supporting notes to justify material
inclusion in such a book. Consider whether 'culture
' should receive attention in this book.
Module
Statement of Purpose:
This growing area of EFL needs specific attention.
Those wishing to teach in this field require
specific knowledge of the target learner.
Module
Description:
Your readings of will give you an understanding
the nature of this developing area of English
Language teaching.
Module
Goals:
To place the teacher at the forefront of a developing
zone of EFL. Over the coming decade this topic
will become very specialized. The target learner
will receive far greater attention, as will
the culture the target learner works in..
Instructional
Methods:
1. Students will read numerous academic articles
by world leading authorities and critically
examine and compare articles.
2. Materials have been prepared by world acclaimed
authors - these form the basis of the course.
Students are encouraged to source other materials
widely
3. Students will be able to go to the Forums
and raise and argue points of view
4. Assessment is based on written work assessed
by our Editorial group.
Submit
article for examination (don't forget
your ID number)
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